LVMH Rèveil
Parsons School of Design x Columbia Business School Graduate Students Design Sprint
Goal
Reviving Timeless Heritage Through Circular Design
Role
Research, Ideation, Prototyping, Wire framing, Storytelling
Tools
Figma
Outcome
Delivered a succesfsul pitch at the LVMH Life 360 Summit
What is the LVMH Life 360 Summit?
The LVMH Life 360 summit is a a global gathering organized by LVMH to showcase its commitment to sustainability and innovation. The summit brings together top executives, creatives, and industry leaders to discuss the future of luxury, sustainability in fashion, and the evolving landscape of the luxury market.
Assigned Challenge Brief
A collaboration between Parsons School of Design x Columbia Business School, students were challenged to propose a groundbreaking startup concept to craft an original item or service, through the lenses of sustainability and desirability.
LVMH Rèveil: Website Prototype
A luxury circularity strategy for LVMH Fashion & Leather Goods Maisons, focused on creating limited-edition, circular vintage products by repurposing deadstock materials from past collections.
Step #1
Fill in a quiz generated by AI to best tailor a creative teams preferences to the appropriate deadstock and materials available and in stock
Step #2
Browse tailored list of deadstock materials and hardware with set parameters such as the desired type of product, materials, size, color etc.
LVMH Rèveil: Mobile Phone Prototype
End Consumer Facing Wireframes
Step #3
Select desired deadstock fabric and hardware pieces to create a mood board and a 3D product configurator, inspiring creative teams to curate their next unique vintage product for customers
Pitch Event
Design Process
Stakeholders: Strategic Pillars
Market Research:
Sustainability-Driven Programs Accelerated through LVMH’s In-House Programs:
Providing creatives with access to high-end circular materials from all the top luxury maisons.
A startup focusing on replacing plastic bubble wrap with wool waste.
Spotlights businesses using clean technologies to reduce fashion's environmental impact.
A platform that simplifies resale shopping by automatically finding the best deals on pre-owned items.
A designer known for her work in solar fashion, creating wearable garments that integrate solar technology.
Creating solar-powered fabric structures, integrating photovoltaic technology into design.
Companies Providing Upcycled Rental Clothing Services:
LVMH’s 4 Strategic Pillars:
Creative Circularity
Traceability and Transparency
Biodiversity
Climate
A curated digital archive offering deeper historical connections to LVMH brands.
Providing a library of more than +600 eco-friendly fabrics to produce garments and accessories through transparent supply chains.
A comprehensive recycling service that manages every step of the process, ensuring full traceability and impact measurement.
An aftercare platform enabling clients to book collections online or drop off items with retail partners worldwide.
Companies Innovating in Circularity Through Fashion Technology:
A luxury consignment platform offering curated pre-owned designer items, promoting sustainability through circular fashion.
Companies Incorporating Echotech into Fashion:
A clothing rental service that offers a curated selection of stylish, high-quality garments for rent.
Helping premium and luxury clothing brands provide circular consumer services.
A clothing rental service that provides customers with access to designer apparel and accessories for short-term use.
A fashion rental platform that allows users to rent and lend high-end designer clothing and accessories.
Define
Nona Source is a platform launched by LVMH that aims to encourage creative circularity within the fashion and luxury industry. It offers emerging designers and brands in Europe access to high-quality surplus fabrics and leathers at competitive prices. By selling excess materials from LVMH’s Maisons, Nona Source helps reduce waste and promotes the re-use of materials, supporting sustainability efforts and fostering innovation in design.
Case Study: Expanding on LVMH Nona Source
Gaps and Areas for Opportunities
Gap #1: Integrating AI into recycling deadstock materials
Gap #2: Reviving unused fabrics to reimagine vintage collections
Gap #3: Targeting in-house creatives per maison vs external retailers
We Also Know That:
We want to make sustainability desirable
Desirability is the main driver for consumption
Luxury can influence mindset and aspirations
Say-do gap for consumer interest is action
Artisan Mentoring
Ideate
Ideation Phase: From 10+ Ideas to 1
Crochet-based Packaging
Digital Product Passports
Tool for LVMH creative teams to design limited edition products using deadstock materials
Home Re-fill Subscriptions
Food Dyes and Fashion
Ecotech
Prototype
Prototype I: Low Fidelity Brainstorming
Final Prototype: High Fidelity in Figma
Impact
To focus on sustainability and desirability: the products manufactured would be curated, redesigned vintage luxury products, and limited-edition, from a quantity from as low as 1 up to 100
To magnify the impact of sustainability, all products launched through LVMH Rèveil will come with an NFC Tag, encouraging users to share their bags story. Imagine capturing life's big moments - the bag that was a gift for a promotion at work; the bag that carried diaper; the bag that went out 100 times in New York City in your 20s - whoever wears this bag next will be able to read about users’ memories and add their own next to the previous owner. Every product has a story, and it's time to hear them!
Building a community of people that connect emotionally to the heritage of their LVMH products, and the new memories they create with them
Reflections
Pitching to LVMH executives provided me with invaluable insight into the complexities of sustainability within the luxury fashion sector. I gained a clearer understanding of how high-end brands balance environmental responsibility with maintaining exclusivity, quality, and consumer demand.
A key takeaway was realizing that sustainability is not only a social responsibility but also a business opportunity, and I learned to position it as a competitive advantage by emphasizing long-term value, cost efficiency, brand differentiation, and purposeful storytelling. Working with my team was a key learning experience as we effectively combined diverse skill sets from the fields of business, fashion, and strategic design to craft a solution that was not only sustainable but also commercially viable.